Audit.
We can't grow without knowing where we are. We take inventory of everything: your goals, team and capacity, plus the members, donors, partners and community you serve, and what they need from you. Before anyone writes a plan.
For leaders and entrepreneurs
If you've been searching for a business coach, you're in the right place, just not the usual one. No hustle scripts, no accountability check-ins. Think business therapy, minus the couch. I'm Ashley K. Stoyanov Ojeda, the strategist entrepreneurs and leaders call when they're building more than one thing.
Start a conversationAudit. Vision. Action.
Growth almost always comes down to trust, so here's how we get things moving:
We can't grow without knowing where we are. We take inventory of everything: your goals, team and capacity, plus the members, donors, partners and community you serve, and what they need from you. Before anyone writes a plan.
We can't make an action plan without knowing where we're headed. We start with what success looks like a year from now. You bring the vision or we create it together, then we break it down into priorities, roles and numbers so your whole team is on the same page.
A plan that sits in your inbox isn't a plan. We build the marketing plan, playbooks and team training, grow through the people who already trust you, engage your current community more efficiently and find ways into new ones. And we only build what you can keep up, adjusting as you grow.
My promise: every strategy and program stays inclusive, true to your culture, and built for where you, your team and your community actually are.
I work directly with every client and bring in trusted specialists when a project calls for it.
You have the expertise; the right people just don't know it yet. Through my Build Intentional Visibility framework, we figure out what kind of thought leader you are and what you want to be known for, then build around it: the right newsletter platform, your talks, op-eds and media pitches, the book and the launch, and knowing which opportunities are worth it. If you have paid speaking or book publishing goals, we add sessions just for those.
Start a conversationNot sure where to start? 90 minutes to untangle one big question and leave with clear next steps.
Book a sessionA set of sessions to keep you moving between big decisions, scoped around what you're working on right now.
One deep working day on everything you're building, with a plan you leave holding mapped out for the next quarter. Get in touch to book one.
Launching a book, a platform or a new offer? We map the launch and build it together, scoped to what you need.
Get in touchEvery engagement is scoped in conversation. Tell me what you're working on and your budget range, and I'll tell you honestly what's possible.
"Ashley's guidance, thought partnership, and continuous support have helped me grow my business at a pace that I didn't think I had in me. She serves me with loving truth when it's needed."
"Her program is exactly what I needed. Ashley is very organized and presents things in a way that is not overwhelming. She adapts to her clients as she sees fit. Seven months into the program, I can say that her timeline has been sooooo accurate. There's very few advisors that are as transparent as Ashley, and that is certainly something that sets her apart."
From The Reframe
The Reframe is where I share how I think through growth, trust and building something real. Start with these:
Five findings, and a checklist you can run this week.
How one book became the foundation for my thought leadership and speaking.
Why it's more than a newsletter tool, and how it's helped me grow community, trust and paying clients.
Or email hola@ashleykstoyanovojeda.com